Assess global portfolio and develop integration / introduction strategy and implementation plan to minimize portfolio disruption via US specific graphic solutions, and develop consistent brand identity collateral. Create packaging redesign concept that visually merges ingredient - based equity with Greek origins less familiar to North American prestige consumers.

Conduct audit and synthesize results to define appropriate cues for entry into premium mass baby category, and develop custom structures and visual identity.

Assessed portfolio and category to shift Johnson’s Kids packaging to be more age-appropriate, bold, and graphically relevant to users.

Evaluate existing brand architecture to create clearer platform differentiation, stronger shelf presence, and improve navigation at shelf via more vibrant color palette, platform based variant logo system, and custom asymmetric tubes bottles, and devices.

Develop co-creative consumer qualitative design research stimuli to define equity brand elements and visualize where consumers provide license to alter brand as part of proposed packaging graphics update to reflect new positioning.

Develop graphic system that provides easier navigation within platform based portfolio via simplified and consistent communication hierarchy, and introduce premium color and finish to existing primary and secondary structures.

Define brand category expansion through platform launch in adjacent men’s skincare category, utilizing demographic appropriate graphics celebrating local culture, while maintaining brand equity elements.

Perform category audit and develop range of exploratory structures appropriate for creation of new mass oral care premium category.

Develop Brand design strategy to introduce limited edition collection launches, initially available in historically inspired tins, with design later translated to conventional carton.