Conduct prestige retail assessment and provide recommendations for design improvements utilizing existing brand assets to create more cohesive and coherent consumer experience via zones defining featured skin / cleansing, body / moisturization, and face / cosmetic categories.

Develop display concept to improve visibility of product, utilize existing brand visual assets, improve tester station functionality, while decreasing complexity of merchandising resets through use of simplified modular system.

(SHOWN ABOVE: gondola prior to redesign project.)

Define Brand photographic guidelines for print advertising and in-store visual merchandising elements, utilizing stock photography solution due to timing and budget constraints during critical new product launch.

Develop trade-show and retail partner conference concept environments, and oversee successful implementation through materials sourcing and execution management.

Design retail environmental experience to facilitate successful introduction of assisted sale channel strategy in China-based Department Stores.

Conduct merchandising category audit and out-of-category trend assessment to develop multiple design solutions for quantitative research testing to provide data informed design choices and context for merchandising fixture redesign.