Brand & Corporate Identity / Workplace Design
Create graphic systems and workplace environments that clearly demonstrate the mood, spirit, and mission of a brand /company, and ensure accurate and consistent implementation through introductory materials, tool kits, and style guides .
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Create suite of branded elements to be utilized across global corporate environments which represent Brand Equity and company culture, addressing specific needs of each Operating Company and regional nuances.
Design pixel-based logo wall prototype built with discontinued lipstick packaging, demonstrating Company’s sustainability initiatives, and inspiring collateral material graphics.
Consolidate existing Brand identity information, define any missing elements, and build an applicable identity document, allowing global teams to assess Brand executions against clearly defined Brand identity parameters.
Establish design principles and guidelines for all branded materials associated with Official Healthcare Sponsor status, and create easily used global tool kits for activation by Brand teams developing social media /digital support, point of purchase materials and packaging.
